What are Marketing Automation Platforms?
For those of you who aren’t quite aware of how helpful marketing automation is, 5 Powerful Marketing Automation Platforms to Help You Grow Your Business. These marketing automation tools can help your business grow ten folds without breaking a sweat. We all love to market our products and every now and then, we search for ways that can ease up our efforts in sending those words out in the open. However, with the clock ticking and with the massive amount of operational tasks that we have to encounter every day, it becomes relatively difficult for us to perform the essential functions of sending the word out.
What is the Need for Marketing Automation Platforms?
Are you of the mind that you want to grow your business? If so, then there are many marketing automation platforms & digital tools available on the market. Not only are these tools great for attracting leads but they can also simplify your marketing processes significantly. Automation platforms can be used to manage email campaigns, create landing pages, measure social media engagement, and much more. And that’s just the tip of the iceberg! However, this ain’t the post that’s going to take you deeper into what magic does each of the following tools holds. Instead, it will give you a brief overview.
So let’s not waste anymore of our precious time and explore 5 powerful marketing automation platforms that will help you get the most out of your online marketing.
List of Marketing Automation Platforms
To begin with, Hubspot marketing is one of the leading automation platforms available on the market to date. Its massive growth and recognition come from its ever-increasing customers which have nearly topped around 30,000. And guess what, today Hubspot holds more than 19,000 partners around the globe. In a sense, the vast majority of marketers highly recommend Hubspot because not only of its ever-growing user base but also because it’s so user-friendly and perfect for managing all marketing campaigns.
For instance, you can track website visitors, manage landing pages, measure social media engagement and also help with email marketing all at the same time, and that too through a single dashboard.
Now isn’t that something?!
We believe Hubspot tops the market because the platform is very reasonably priced. As a marketer, I will definitely recommend you to get a taste of this tool! There is a 30-day free trial for everyone.
Secondly, it’s Zoho! Now the name itself speaks volumes about what this tool does and that too on an enterprise level. It can manage your entire marketing funnel from lead generation to nurturing, marketing automation, and sales intelligence. As a result of this immense marketing potential, Zoho has expanded its operations worldwide earning about 200 million dollars annually! And why not? This particular platform out of 5 Powerful Marketing Automation Platforms offers you the unique chance to build outbound & inbound marketing campaigns from scratch with ease.
In addition to these, you can also get hold of features such as email marketing tools, scheduling tools, and even collaboration tools. Talking more specifically about how much easier all of these features can make your life, the answer is they pretty much do.
So why not give this particular platform a try? Well, there’s no reason for you not to! Go ahead and sign up today! It’s free after all.
Thirdly, there is Marketo. Now let’s just say that this tool has been instrumental in making marketing automation possible. Over the years it’s added up a huge number of clients given the fact that its latest version offers you with unmatched marketing scale at increased speed.
The company itself calls all of its features “the easiest way to connect your world and increase sales through automated engagement”. And not to mention, these features cover tactics such as lead generation, email marketing, social media engagement, and integration with other tools like Salesforce or Adobe Campaign which not only make this platform outstanding but also give business owners more power over their campaigns running on it.
If we speak about what makes Marketo different from other platforms on this list, well you can look forward to its superior content marketing tools. Needless to say, these features help marketers better understand the exact needs of their customers and also give them a competitive advantage.
To sum it up, Marketo is an excellent choice for everyone who’s looking to build fantastic business growth through marketing automation. There’s a 30-day free trial available as well.
Eloqua is a customer-centric platform that seamlessly integrates into existing marketing and sales tools. It offers a full suite of technology products for marketers who want to automate how their business acquires, engages, and retains customers.
Eloqua takes pride in adding more than 700 integrations, which means that it can give you a highly personalized & well-streamlined experience in the online world. Needless to say, this platform has a multitude of services that can improve your ROI and help you connect with your users.
Eloqua is used by marketers in virtually every industry to increase revenue growth through highly targeted lead nurturing strategies. With Eloqua, you can create personalized account-based marketing campaigns on the fly from your CRM data while also sending triggered automated emails with dynamic content based on user actions.
Last but not the least, we have Pardot on our list powered by SalesForce. Here’s another marketing automation tool that is designed to fulfill the requirements of a B2B business. If you’re someone looking for a highly adaptable and personalized approach to grow your business, then Pardot does the job like no other.
Pardot allows you to create customized marketing campaigns, develop targeted landing pages through its drag-and-drop interface and track your visitors’ behavior on your website for user engagement. Get a professional animation video done by an animation studio and add it to your landing page to bring more leads.
Not only that but it also empowers marketers with tools such as data importing and segmentation, personalized email templates, and A/B testing.
Once you start using Pardot, you can also expect an increase in ROI as well as a decrease in your marketing budget too because it offers a pay-as-you-go subscription model. And just like Salesforce, this tool is available both on the cloud as well as on-premise versions.
Market automation platforms are the future of digital marketing. They allow you to decrease your time by creating everything beforehand and then start publishing massively across channels with less effort than it would take if you were doing this manually. You can set up all these campaigns in just a few minutes, which is perfect for marketers who don’t have hours upon hours to spend on their computers every day.
What do you think? Do market automation systems sound like something that could help cut down on your workload so you can focus more attention elsewhere? If not, what other tools or strategies would be useful for cutting down on laborious tasks while still getting quality results? Let us know!
FAQS related to Market Automation Platforms
What is meant by Marketing Automation?
It is a mechanism that manages marketing campaigns effectively. It handles marketing processes and other necessary functionalities. Using Marketing automation tools, customers can be targeted automatically with the help of email, social media, and text messages.
What is Marketing Automation Example?
Conducting Full-Fledge surveys to obtain customers’ feedback on services, products, and user experience are some of the nice examples of Marketing Automation Tools.
Is MailChimp Marketing Automation?
Yes. MailChimp is Marketing Automation Tool. It gives you the ability to create a single mail or streamline a series of emails. This email mechanism works on pre-determined triggers. Using MailChimp multiple clients can be catered within real-time.
Are Automated Tools available in the Market?
Market automated Tools help businessmen and marketers to manage their work effectively and efficiently. A great variety of marketing automation tools is available in the market including Selenium, Hubspot, Eloqua, Marketo, Pardot, Zoho, etc.
What is B2B Marketing Automation?
B2B marketing automation helps the marketers in managing daily-based workflows and streamlining and measuring market potential as well as customer responsiveness.
What are the tools for Marketing?
Marketing can be managed using different automation tools. Some prominent Marketing tools that have excelled in performance include Social Media Marketing (SMM), Press Release (PR), Customer Loyalty Programs, Commercial advertising, etc.