A high bounce rate occurs when site visitors quickly leave your webpage without engagement. There are many reasons why users may be turned away from specific web pages. Here are five crucial ways you can improve your website and reduce bounce.
Optimize Your Landing Pages
Landing pages are essential for making a good first impression with your visitors and directing them to engage further with your site. High-performance landing pages have clear messaging, a prominent call to action, and an eye-catching media or design element. Don’t make your landing page too wordy or complicated to navigate. Place a “Sign Up” or “Learn More” button in the middle of the page to encourage users to engage with the site instead of turning back.
Improve Your Page Speed
If your site holds a lot of media, user, or company data, you may experience slower processing times as your site continues to grow. Visitors will generally leave any web page that takes longer than two seconds to load. Switching to dedicated servers can significantly increase your site efficiency and help reduce bounce due to processing power. Groups like Liquid Web “partner with your IT team to design a hosting solution specifically tailored to your business needs.” Updating your hosting solution can get you the processing power and server flexibility you need to keep your site efficient and profitable.
Run an SEO Audit
Search engine optimization is essential for your site to reach its target audience. If the content on your website isn’t created with SEO in mind, you may rank for irrelevant keywords, which can cause bounce to increase. Use a site analysis tool such as Ubersuggest to see which phrases your competition is ranking for and which words you should be targeting. Familiarize yourself with other SEO tactics such as guest posting, tagging, or backlinking. By incorporating SEO into your regular site maintenance and optimization, yours can become an authoritative site that organically attracts a relevant audience.
Diversify Your Site Content
Even if your content is optimized for SEO, it may still lead to high bounce if it’s low-quality and uninformative. Search engine users discovering your site are usually looking for information or a specific product. Add a blog section to your business site to add informative value to their engagement. By creating informative and unique content, you can build your site authority and increase rankings and organic traffic. Be sure to pair all your content creation with social media promotion and outreach so you can reach a wider audience. The more high-quality content you create, the better your site engagements and conversions.
Check Your Mobile UX
A leading cause of high bounce is a web page that’s not mobile-friendly. Webpages can become distorted when converting to a mobile display, diminishing the effect of your landing pages for mobile users. There are more mobile users than ever, so it’s essential to check your mobile UX performance consistently. Optimize the design and structure of your site so mobile users can easily access and engage with your website. You’ll notice a decrease in bounce and an increase in traffic as you access a new group of users.
These are just a few ways to update your site for an improved bounce rate. Keeping your website convenient and user-friendly is key to getting high site engagements. Implementing these improvements will make your site more accessible and relevant for your visitors, keeping them on the page longer.