With the development of technology, people are more likely to buy products online rather than visiting the store physically. Hence, online sellers get a bigger crowd than offline retailers. But, if you ask the online retailers about what is that one thing that they constantly worry about then they will say eCommerce catalog management.Check this post to Overcome the Challenges Faced.
To manage your eCommerce product page very well and meet the customer’s expectations, you need to be tech-savvy and an eCommerce master.
In the eCommerce retailing business, customers neither compromise on the quality of the product nor on price. So, you as a retailer need to maintain the standard of both in your catalog.
Wondering what is catalog management in eCommerce and how to manage your eCommerce catalog well and attract customers’ attention? In this article, we will be discussing the common challenges faced by retailers while managing their catalogs and how availing of eCommerce catalog management services can help the sellers to improve the customers’ shopping experience and increase their sales.
Table of contents
- About eCommerce catalog management
- Why is eCommerce catalog management important for sellers?
- Challenges faced by sellers during eCommerce catalog management
About eCommerce Catalog Management
Being a catalog production manager you need to be well aware of all the nitty-gritty. Just like how a physical store is organized with all your new and old products, your eCommerce store also needs to be well organized and consist of products and product details. eCommerce catalog management is the only way to organize your products in an appropriate way to maintain consistency and good quality of product details.
While selling products on an online platform, customers cannot see or touch the product to know its quality, Thus you are required to be eCommerce master and need to upload the product data appropriately.
So, your eCommerce product catalog needs to be organized with a completely different approach. It should consist of product images, product names, descriptions, categories, prices, the name of the manufacturer, the style number of the product, and many more things.
Most of the sellers fail to keep the consistency of the product catalog and hence, face extreme loss in an eCommerce business. That is why one needs to avail of eCommerce catalog management services. The experts help you to fit the products in the catalog accurately so that customers are direct to your product easily.
Why is eCommerce catalog management important for retailers?
Since a maximum number of people are already interested in buying products online, as a retailer you only need to attract and retain the maximum of them.
There are two best ways to increase the possibility of retaining customers are eCommerce competitor price monitoring and product catalog management.
These two best practices will improve the traffic and sales simultaneously.
Why the eCommerce catalog is more important than all of us is what you will learn from this section.
- To improve your good customer experience
- Product data quality is an important part of the online retailing business and for your potential customers’ experience. A good quality eCommerce catalog also leaves a good impact on SEO as well. Effective Product catalog order management imparts a good impression on your customers.
- At times, the potential customers do not know the exact product they want to buy. So, they search by the product’s usage or benefits. Hence, you need to configure the same aspects in your product title, descriptions, and features. It will help your products to be found.
- To improve your brand impression in the market
By providing good b2b eCommerce catalog management practices to your customers, you will improve your brand impression.
Once customers find the product they were looking for at your store, they will repurchase the product from your shop only. As clear product details and valuable information will make the audience remember about your brand.
- To display products in an easy and efficient manner
Most of the time, customers go back from your eCommerce store right after seeing the quality of the product catalog. An inefficient and messy catalog causes issues in the decision-making of buying a product and order processing.
Hence, customers might never come back to your eCommerce store. Whereas, catalog manager job description along with robust eCommerce catalog management requires from you to prevent customers’ disappointments and inconveniences.
- To increase your sales
The ultimate reason why retailers avail eCommerce catalog management services for their online store is to increase sales. When you have an attractive product portfolio and catalog product fulfillment in the ever-growing business of online product selling, then the customers will be more likely to buy your products. In less time, you will see a good hike in your product sales.
As a retailer, there are many more obvious reasons to avail of eCommerce competitor price monitoring and eCommerce product catalog management services.
A large number of retailers make mistakes by thinking that they can manage the eCommerce product catalog on their own and then fail to impress customers.
In the next section, we will take you through the mistakes you can make or challenges you can face. Read the next section and see how your bad attempts can impact discoverability.
Challenges faced by sellers during eCommerce catalog management
Building and maintaining an eCommerce product catalog is an important task but also the most stressful job. Multiple challenges can be faced, especially when it is performed by non-experienced individuals.
That is why most retailers prefer to outsource eCommerce catalog management services to experts. Look into the common challenges faced by retailers while managing eCommerce product catalogs.
Note: To help you with best practices of eCommerce catalog management, we will also talk about the advantages of catalog marketing and the solution to the common challenges faced by retailers.
Challenge 1: While updating product listing and cataloging
The process of organizing a products catalog depends on the type of product the retailer is selling and the type of audience they are selling to.
If you are not aware of every small and big product detail then you may end up spending a lot of time uploading the wrong product data. As a result, it will cost you no less than an arm.
As per Shopify’s survey, almost 80% of the sellers’ product catalogs remained unconquered. And, the rest of the catalogs are filled with inaccurate data and tags.
Doing all on your own may lead to becoming one of those 80% retailers, if even poorer, you will be counted among the rest of the 20%.
Solution: Good catalog marketing tips may help you to avoid this loss. Hire eCommerce product data entry experts who will perform in-depth research and competitor analysis to know enough about your product type and which category it belongs to.
They can create and update product listing accurately. Managing these best products catalog will automatically make the customers land on your eCommerce store or product catalog.
Challenge 2: eCommerce catalog management on multiple channels
Ending up with managing the product catalog for one eCommerce platform very well is still imaginable. But, what if you are selling on three to four different eCommerce channels.
Retailers are most of the time not aware of the different protocols set by different eCommerce channels.
And, hence fail to handle catalog management in multiple sales channels. eCommerce channels such as eBay, Amazon, Shopify, and more accept different product specifications.
As per their definition of a product, if your configuration is wrong a customer can be led to the wrong product. As a result, it will create a negative impact on your brand’s impression.
Solution: For each eCommerce channel, perform product listing optimization. An in-depth analysis of keywords, product title, descriptions, features, and images will make you realize where you are using the wrong tags.
Hiring product listing experts is also a way to overcome this challenge. Experts are well aware of the protocols set for product listing across multiple sales channels.
Challenge 3: Delayed in on-boarding products in the market
With the increase of customer preference of buying products online over offline, the availability of types of products is also increasing.
In today’s world, there would hardly be a product that you can’t buy online. Hence, every retailer is expanding their eCommerce business by launching new products.
But, with more products, there comes more responsibility to manage the eCommerce catalog on time. Uploading new products along with their product details and images is a painful task.
One has to go through a complete digitization process. In between, retailers fail to launch their product on time, and hence, the product gets outdated by the time they upload it.
As a non-experienced retailer, you may take a month or two in handling the electronic catalog in eCommerce while digitizing new products and upload them online. As a result, the profit of selling trendy products at good prices cannot be gained by you.
Solution: To overcome this challenge, you must hire experts who can perform product uploading in bulk.
Experts will build your catalog using a more agile and flexible digitization process.
The gap you could have left between your collection of products and the virtual presentation of them will be removed.
Challenge 4: Not able to create rich metadata for products
When you make employees who don’t have proper knowledge of content-specific tags and are less educated on products, you see only inaccuracies all across your product catalog.
There might be wrong entries of product color, style, type, and pattern. Finding wrong information about the products on your catalog, customers will not buy them.
As a result, it will become difficult for retailers to come to the level of consistency that their brand requires.
Solution: eCommerce catalog management services provider can assign dedicated teams with you. They will work remotely for you and provide an accurate view of your eCommerce product catalog.
They will use an automated tagging procedure that will bring the most standard and high-quality product information at a scale.
Hence, your catalog will help the customers to narrow their search for the product they are looking for and quickly buy after finding the right product.
Challenge 5: Uploading irrelevant or poor quality product images
In the online product selling business, product images play the most important role.
When you have configured the wrong product images in your catalog, customers get misguided and perceive your product as something it is not.
The product image not just has to be technically correct but also should be the usable features and benefits of it. Prove that the customer can get better insight right from the product images you display in the catalog.
Hence, a lack of product listing optimization or wrong upload will lead to lost customers.
Solution: To edit, rectify, and enhance the product images you must avail of eCommerce product photo editing services.
Photo editing experts will build an entire brand image by uploading well-edited product images all across your multiple eCommerce channels.
For a better understanding of a product, customers need to go through more than one product photo.
Hence, photo editors will also arrange multiple product images of the same product and make sure every image is conveying an important aspect to the customers.
For example, A US-based online apparel and kitchenware selling store availed of E-Commerce product photo editing services.
The experts overcame all the challenges and achieved the client’s expectations before time. As a result, the client not only got a good hike in sales but also became a recognized brand in the market.
So these were some of the challenges/ mistakes that can be faced or made by retailers while eCommerce catalog management.
Hence, perform eCommerce competitor price monitoring, product photo editing, product listing optimization, and catalog management on time to prevent loss.
After going through the guide, we hope you now know how important it is to have an efficient eCommerce product catalog.
When your product catalog is consistent, well-elaborated, and accurate, customers will go back home with a handful of your products.
So, connect with an outsourcing company today and avail of eCommerce product management services for higher sales, better brand impression, customer retention, and many more benefits.
Image Credits: SAMM Data Services