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Website Design – What Key Information I Should Include?

A website is essential for most small businesses, and if you haven’t got any sort of internet presence, then you could be missing out on the large numbers of customers who search for products and services online. You have a couple of main options for creating your first company website. One option is to get in touch with a professional like 118businessdirectory.co.uk and let us handle the whole process from start to finish. If there are never enough hours in the day to get everything done, this is the option for you. Alternatively, you might choose to build your own website, and there are many providers such as Wix, GoDaddy or Squarespace which will host your website online and also provide a range of templates which you can customise. These templates can only provide suggestions though, and it’s up to you to decide what information you want to include on your website, and where to put it.

Homepage

The most important page in any website is the homepage. This is the first place visitors will reach when clicking through to your website and your aim is to make them stay and explore further. Keep your design simple and clear of too much text, video or flashing images. Your aim on the homepage is to clearly stage what your company does, or what products you offer. Also on the homepage have some clear clickable links to allow your potential customers to click through to other sections of the website. 

Organisation

Try to set out your website in a logical manner – the templates will help you do this. You can edit and change your website as many times as you want before publishing it online, so take the opportunity to ask friends or family members to look at the site and suggest improvements, or a more logical way to lay out the information. Make sure that there are no broken links on your website, both to other pages in your website and to external sites. 

Contact Details

Perhaps the most important thing you need on your website apart from the basics about what products you offer is a way for customers to get in touch with you. It’s always best to include a range of options for doing this. As well as including your email address and mobile phone number, give a landline number or address for people who prefer to contact you in more traditional ways. It’s also a good idea to link to your social media feeds on the same page, if you have them. 

Product and Service Information

Your website isn’t the place for detailed manuals or technical information about your products. Assume no previous knowledge from customers, and explain in layman’s terms what you offer. Including videos can help demonstrate products effectively. Before diving in and building your first website spend some time to see what your competitors are doing – not to copy their site, but to get a general impression of the industry standard.

Abdul Razzaq

Abdul Razzaq is a freelance writer, digital marketer, tech enthusiast and, educationist from Pakistan. He runs Geekydecade (a Business Marketing Blog) to spread business and marketing awareness among the masses.

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